Your product team is booked for the quarter.
Marketing needs a mechanic by a date, but the app backlog is full of payments and catalogue work. The game waits until next year.
GRATSGAME · MINI-GAME PLATFORM
White-label mini-games for your app, website and Telegram
Ready-made mechanics that grow retention and LTV. A demo in your brand style in 3 business days.
- Demo in 3 days
- Release in 1–4 weeks
- Report after 30 days
This is not a mock-up. Play it
This is the live GratsGame platform: the same games your users will get, only in our style. Yours will carry your logo, your products and your prizes.
- A 30-second session that pulls you back
- Prizes and promo codes set in the admin panel
- The same game runs in your app, on your site and in Telegram
Or open it in Telegram:
@gratsgamebot
Game didn't load?
Open it in a new tabWe'll show the demo admin panel on the first call
Why games don't launch on their own
Nobody hires a team for one game.
A game designer, a Unity developer and an artist mean six months of hiring for a three-week promo. A studio starts from scratch every time.
Prizes are handed out by guesswork.
Odds are hard-coded, so changing a limit means waiting for a release. Meanwhile the prize budget burns out, or players leave empty-handed.
Nobody measures the effect.
The game launched and “it was fun”, but nobody tracked returns or basket size. There is nothing to defend the next budget with.
How a game turns into a purchase
- 1Spots a short game in the app and tries it
- 2Comes back the next day to keep going
- 3Sees a good offer between levels
- 4Buys
- 1Plays or completes a simple task
- 2Earns points for activity and wins
- 3Points unlock discounts and special offers
- 4Spends points and buys
Game library
Every mechanic is a proven module with adjustable balance. A new branded game is built from the library, not from scratch.
Flappy
One tap, a 30-second session. The best mechanic for a daily visit.
Match-3
Your products instead of gems. Levels, moves and rewards set in the admin panel.
Runner
Collect bonuses, dodge obstacles. Promo products are built into the track.
Tower
Precision and thrill: the higher the tower, the bigger the prize.
Wheel of fortune
A promo classic: sector odds are set in a couple of clicks.
Need another one?
Quizzes, missions, seasonal events: a demo in 2–3 days from the library, release in the same 1–4 weeks.
Discuss →Four promises you can check
3 days
Demo after the brief.
A one-page brief, then a prototype in your style with a first prize balance in 3 business days.
1–4 wks
Release by your promo date.
HTML5 in 5–15 business days, Unity in 10–20. The date goes into the contract after the demo.
0 releases
After launch.
Marketing changes odds, limits, missions and texts of HTML5 games in the admin panel. No app update needed.
30 days
To the first report.
Retention, MAU/DAU and average basket of players, straight from the admin panel, against your KPIs.
Every role gets its own metric
For each one we deliver an admin-panel report 30 days after launch. That is our commitment.
Marketing · CMO
A promo on time.
The game ships for Black Friday, not after it. Prizes are only the products you need to sell.
Metric: average basket of players vs non-players
Product · App owner
People come back to the app.
A reason to open the app without a discount. Works in WebView, on the web and in Telegram.
Metric: MAU / DAU and retention D1, D7, D30
CRM · Loyalty · Head of CRM
Loyalty card activity.
Missions are tied to purchases on the loyalty card. Prizes and limits change without a release.
Metric: share of active cards, repeat purchases
Library + team
Ready-made mechanics, the admin panel and the API are the technology. The game designer, developer and artist who fit the game to your brand and connect your data are the team. You get both under one contract.
- Days 1–3
Brief → demo.
You fill in a one-page brief. A game designer working with AI builds a prototype: mechanic, your style, a first prize balance.
- Days 4–15 · HTML5
Polish and connect.
Art, sound, economy, API connection to your loyalty card and catalogue. Launch on the web, in the app, in Telegram.
- Days 10–20 · Unity
If you need Unity.
When you need native graphics inside a mobile app. We decide together after the demo.
Business days from the moment we have the brief and access. The release date is fixed in the contract.
The game economy in marketing's hands
Dashboards.
MAU, sessions, retention funnel, a report per game; CSV/XLSX exports and webhooks.
Prize odds and limits.
Promo code drop rates, daily limits and a fallback prize, all without a new release.
Your style.
Texts, prize images and HTML5 game assets live in the admin panel. We re-skin Unity builds and ship the update.
Missions and players.
Purchase thresholds, subscriptions, friend invites; player profiles and reward history.
On the first call we open the live demo admin panel connected to the game above.
How we plug into your IT stack
Your channels
Mobile app (WebView)
Website / customer account
Telegram Mini Apps
user_id
GratsGame
Unity / HTML5 mini-games
Game economy and rewards
Admin panel and analytics
REST API and webhooks
Deployment: our cloud or your own infrastructure (on-premise)
auth by user_idpurchases and receipts → missionspoints accrualcoupon issuinganalytics events
Your systems
Loyalty platform (Manzana and others)
CRM / CDP
Product catalogue and promo codes
The game stores no personal data beyond user_id. Points and prizes live in your loyalty system; GratsGame only sends events.
What gamification did for other brands
3.57bn players worldwide · ~$189bn games market in 2025 · Newzoo, 2025
Other companies' cases, not Gratio projects. The source is named on each card.
Delivery Hero
Hero Points and leaderboards for partner restaurants: €2.6M in prevented order failures, about +9% use of the “Food is ready” button, up to +50% adoption of key features
Source: AWS Database Blog, 2024
Wolt
Winter mystery-box campaign: +16% Wolt+ subscriptions, +150% marketing opt-ins, 22% participation among existing customers and 44% among new ones
Source: Scratcher
Dodo Pizza
Dodomania puzzle game in the app: 315,000 plays by 162,000 unique users in 4 weeks
Source: InAppStory
These are other companies' results, not a guarantee. Your own numbers come in the 30-day report.
Why a licence beats building in-house
Time to market.
An in-house game means months of prototypes and hiring. A licence: demo in 3 days, release in 3 weeks at most. Promos are tied to dates that don't move.
TCO and the bench problem.
After launch, Unity developers and game designers become a cost: no full-time work, salaries keep running. A licence rents a seasoned team for exactly the work you need.
Protection from a broken economy.
A tested economy and retention mechanics from live projects. An in-house balance mistake costs millions in prizes or churn.
Honest customisation.
Not “one button” but a managed process: an engine plus experts who own the integration and the deadlines.
Run your own numbers
In-house per year22,500,000 ₽team × salary × multiplier × 12
GratsGame licence1,444,000 ₽licence + games × price per game + integration
First-year savings:21,056,000 ₽ and ~5 months
Get a quote for your case The calculation runs in your browser. Nothing is sent until you submit a request yourself.
Who already trusts us
Case
Grocery delivery service: a gamified ad campaign.
Users pilot a starship through quick challenges, and the courier delivers the prizes with the order.
30+specialists on the team
9+years of team experience
55+projects delivered
Accredited IT company (Russian Ministry of Digital Development) · ISO 9001 · ALRII certification
AuchanM.VideozeevesAutentik AI
rating-gamedev.ru ranking, 2026
As of October 2026. Gratio profile in the ranking
Our game projects
Games and gamification the Gratio team has built for clients and for itself.
Promo gameGrocery delivery service
A gamified ad campaign: a starship, quick challenges and prizes delivered by the courier with the order.
TelegramAlfa Pet Bot
A Telegram Web App clicker that helps a brand attract and retain its audience.
B2B gamificationRusskaya Armatura
A gamified B2B platform that turns sales and training into a quest with real rewards.
TelegramGrats Dream Adventure
A game ecosystem in Telegram: a mini app in retro pixel style.
EducationFin.Game
An educational web game that teaches school students financial literacy.
Mobile gameMagic Jigsaw Puzzles
A mobile puzzle game with exclusive content from brands and artists.
Mobile gamePuzzle Villa
Jigsaw puzzles, interior restoration and competitive mechanics.
Mobile gameLost Heroes
A fantasy RPG platformer with roguelike elements.
GameWho Shot The Sheriff
A fast run’n’gun platformer with upgradable weapons.
What the price is made of
The platform for a year.
Codebase and admin panel access, hosting, updates, support, analytics.
from 489 000 ₽ / year
A branded mini-game.
A library mechanic in your style: HTML5 in 5–15 business days, Unity in 10–20.
from 89 000 ₽ / game
Plugging into your stack.
Auth, loyalty system, catalogue, promo codes, WebView in your app. One-off.
from 599 000 ₽
Subscription option: the platform plus one game a month for a fixed annual fee, with no budget surprises. Prices in RUB excluding 5% VAT; quotes in USD on request.
FAQ
Do we need to update our app?
Once, to add a WebView with the game. After that games, prizes and texts change with no releases.
HTML5 or Unity?
HTML5 is faster (5–15 days) and fully managed from the admin panel. Unity (10–20 days) is for native graphics inside your app; we handle its re-skins.
What data does the game store?
Only user_id. Points and prizes stay in your loyalty system.
Can it run on our servers?
Yes: our cloud or your own infrastructure (on-premise).
Is it a one-click builder?
No. Games wired into a loyalty card aren't built in one click by anyone. We give you a library of proven mechanics plus a team that owns the integration and the deadlines.
What do you need from us for a demo?
A one-page brief and your brand book. The demo is free, with no obligation.
Let's build a game concept for your brand
In three days you see a demo in your brand style with a first prize balance. No obligation.
- Play now. game.gratio.tech · Telegram @gratsgamebot
- Demo admin panel. Access to the control panel and a video on request.
- A 30-minute call. We'll discuss your goal, the mechanic and timing for your promo.
Evgeny Vasiliev, CEO, Gratio LLC
hello@gratio.tech · +7 995 115-22-12 · Telegram @gratio_team
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